According to an estimate, more than 90% of Instagram followers actively follow some business, and Instagram has an advertising audience of 1.6 billion.
The marketing trend on Instagram is increasing day by day and now a substantial increase of 76% has been observed in the last year.
If you want to use the power of Instagram ads for the promotion of your dropshipping store, no one can stop you from reaching out to smart and young buyers.
Things have even much more changed than they were in the pandemic. Now people are more oriented towards online marketing and the use of social media platforms for marketing purposes.
Previously, Facebook was being considered the major marketing tool, but the latest estimates and statistics have to put everyone to shock.
The way Instagram is providing to drop shipping businesses is just incredible.
This is why dropshipping businesses must Consider Instagram
The interesting thing is now dropshipping businesses are super serious about the promotion and branding of their products or services on Instagram. Even 36% of the decision-makers visit Instagram to know more about the products or services that they want to purchase.
Thus, whether you are a beginner or pro, you must learn how you should use the Instagram business profile for the promotion and marketing of your products or services.
As we know that Instagram is a new and modern social media platform that was introduced in October 2010. With an exceptional ability to transform videos and images, it has the remarkable ability to capture the attention of a large audience.
It helps you to prepare the content in such an enticing way that it becomes shareable to the world.
The best part?
You can achieve brand recognition and loyalty at no extra cost as you can get authentic peer-to-peer endorsements. As a result, you can drive more sales to your sales funnel with the power of Instagram marketing.
It is a fact that it has turned out to be an extremely powerful platform to touch the hearts of the people.
Due to this reason, we can call it, “The World’s Most Powerful Selling Tool”. Most of the users are young, enthusiastic, and always ready to buy the new products.
Go Through The “Culture Of Instagram” Before Displaying Ads
The definition of Instagram Culture can change over time, but for now, almost all the users of Instagram proudly share their photos and this is the reason behind the uniqueness of this app over any other social media platforms.
As we know that the dropshipping business is all about displaying the products in front of the potential buyers as strongly as possible. So, you can never neglect the importance of attractive Instagram ads in the dropshipping business. Here it is worth mentioning that if you have good images and videos of your products that you can display on the Instagram ad, then you are half done.
With the beautiful mantra of Instagram’s “Find Beauty Everywhere”, energetic people are always passionate about uploading selfies and designed images. The interesting part is they get a lot of wonderful comments and overall likes such as:
“Who these guys post great stuff; I am sticking around for more”
“I love the selfies posted by this guy, You deserve a lot of love”
And much more!
Culture Of Instagram For Ads
When it comes to dropshipping businesses, Instagram gives this business a chance to share with the world what they present by making the use of imagery in the videos and images.
With Instagram, dropshipping businesses can express their ideas more deeply. It is quite contrary to the common perception, and as if the people are experiencing everything on their own.
This brings up the question:
How the use of visual imagery is different on Instagram as compared to other platforms such as Twitter and Facebook?”
Good question!
Basically, visual imagery for other social media platforms is often more ad-hoc and formal. On the other hand, Instagram demands you to be more professional, arty, and special. On Instagram, you capture the essence of the brand and use the power of visual storytelling to entice the viewers.
Understanding the Instagram culture will help you to use it more effectively as you will be able to post your images and videos in a more imaginative style.
The core of the matter is to cope up with the attitude and preferences of the app’s majority audience.
Understanding The Elements Of Top-quality Instagram Image For Ads
If you are just going to start on Instagram by posting an old photo, it will not work. You must be much more intensive and up-to-date to grab the attention of the savvy audience.
However, if we apply this situation to the Instagram ads, the situation gets more debatable.
A close look at the Instagram ads’ recommendations will give you an idea of what kind of images are suitable for this platform.
- Do not use too heavy filters that mask the overall “reality” and turn your exposure into the artificial one.
- Use the images that are “true to your brand”, without using any gimmicks.
- While designing the photos for ads, capture the moments, and not the products. It will turn out to be more creative and inspiring for the viewers.
- The ads should be based on popular Instagram hashtags. To meet this criterion, it is advised to take cues and ideas from the existing Instagram community.
- Brands are not allowed to use their logos in the Instagram photo ads, however, they can immerse them naturally in the videos.
Being the crucial part of the Instagram theory, always keep these instructions at the back of your mind while shaping your Instagram strategy. But keep in mind that you are not supposed to apply the same ideas every time as trends keep on evolving. So the best solution is to keep yourself updated about every new trend.
Understand The Instagram Algorithm To Use It For Your Brand
According to the research conducted in March 2016, people miss 70 percent of the photos while browsing through social media platforms.
But Instagram is an exception.
The Instagram Algorithm keeps an eye on personal preferences and choices and arranges the posts based on, “the likelihood people will be interested in the content, their relationship with the person or business posting and the timelines of the post”.
So the more fans like and comment on your posts, the more likely Instagram’s algorithm is to favor subsequent content. As a result, your posts and videos will get the top position in the news feeds, thus reducing the need for paid promotion. The same is the case with the Instagram ads that you use to promote your dropshipping business. With the increase in visibility, you will also start getting enormous support from Instagram’s robotic algorithm. So we can say that things will automatically start turning towards you, and you will be able to enjoy recognition on this platform.
Well, do you know what is the biggest challenge if you want to promote your business on Instagram?
Devising the Instagram strategy that generates engagement. Can turn out to be the greatest challenge. Basically, the engagement of the audience is important to enhance brand recognition. Moreover, it also helps you to get feedback on what other people think about your brand and posts.
The users take some extra time to land on your post and check it. Then, they carefully go through and leave the comment, you get an immediate edge over the competitors. At this stage, you should learn to respond to the feedback and queries as soon as possible.
Very few people keenly observe the ads and you can be amongst the ones who give immediate responses and use your ads only to enhance the reach of your website.
Apply These Little-Known Instagram Ad Techniques
Like search engines, Instagram has search functions. By using the above-mentioned tips and tricks, you can enhance the visibility of your profile and ultimately your brand.
Well, here it is worth mentioning that using the power of Instagram Ads to promote your dropshipping business is something that will always pay off.
It is due to this reason more than 50% of the businesses are opting for Instagram ads and this trend is increasing day by day.
Here let me share that Instagram ads experience far more engagement and user interests than Facebook ads. Though Instagram is currently a bit less behind Facebook, it more strongly impacts the people, and this is where the role of Instagram Ads comes into the picture.
Final Verdict
If you do not consider Instagram ads to promote your dropshipping business, you are already behind 50% of the online businesses who are making the use of these tools for the promotion of their products and services.
Thus, if you are really serious about it, you should pay special heed to this platform.
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