YouTube is a leader among video streaming websites. According to its statements, it is known as the top dog in the industry, and with over a billion users, almost a third of all users browse YouTube. You should opt for the youtube ads for blogging.
Thus, there is no doubt about why the platform has been recognized as an effective marketing tool. Users can upload the videos with just a few clicks, and thanks to the automatically generated HTML, it is also possible to effortlessly embed them on any external web page.
In today’s article, we will guide you on how you can use the paid advertising on YouTube.
Advertising On YouTube: A Detailed Disacussion
“The business model of companies like YouTube is to keep people engaged on the screen.” It is amazing how dialled these companies have become to get us hooked like a crack dealer on coming back for more the show interviews multiple insiders in the social media industry, such as former Facebook and Instagram employees and showed how these companies take advantage of our innate desire for human interaction and affirmation from others the problem is that we have real people in our lives who deserve our real attention.
We have homes and cars and light bills that need to be paid, requiring work and focus and attention to customers. We have real friends and loved ones, and many have spouses and children and relationships with whom would be healthier with heartfelt uninterrupted devotion and attention.
However, people are still geared towards this informative tool for the promotion of their content using the advertising techniques and fortunately it WORKS. If you have a blog and you want to promote it on YouTube, the best solution is to go for paid advertising on YouTube.
Why YouTube Ads Work?
The effects that machine learning has on our society through video networks like Youtube is that you feel highly interested to watch the videos. Even children or teenagers are in love with the Facebook and bear to watch ads as well. Millions and millions of clusters of supercomputers running machine learning algorithms are targeting each individual person figuring out the best way to keep these individuals absolutely addicted and obsessed with giving up all of their attention and time to the video-sharing networks.
So many times, we have been out to a restaurant with our family or friends. We felt a buzz on my leg that made me look away and pull this electronic slab out of my pocket only to look at the screen to see that someone had reacted to a post that I put on Facebook or if someone has commented on my YouTube Channel or what’s about the new episode.
One thing that stood out to me is that if you are not being sold a product, you are the product that is the social site sell data about you to advertisers.
In this way, they can market their wares to you and get more of your money. So seeing how this industry has played interruption marketing with our lives.
So what about becoming a YouTube marketer and taking all those advantages that the world is already gaining from us? As a blogger, you should not be missing on this part.
One suggestion on the show made was that if it buzzes in your pocket, turn it off. I mean, maybe except for calls and text messages, so what do you do well? I have an iPhone, so I go to settings notifications, select the apps one by one and turn off the notification. But still we cannot stop ourselves from watching the video content and unknowingly going through the advertisements as well.
What You Should Know Before You Advertise On YouTube?
Machine learning algorithms have access to hundreds or thousands of data points about you. They know everything about you, all of your interests. Exactly what buttons to press on you to get you to watch another video to read another article or post. On the back end, as ammunition, they have access to millions of articles, posts, tweets, youtube videos. They can use this content to try to lure you in. You should learn how to implement similar strategies for your marketing.
Let’s know more about how things are actually going behind the scenes.
It is just going to be the most clickbaity stuff possible. Praying on your fears, talking about love, how you can die preying on your outrage, talking about black lives matter. The most interesting is pulling on those emotional heartstrings. They could be leveraging your friends, family, and relationships against you, telling you that hey.
To maximize profit for these video-sharing companies, they use marketing tactics.
For example, how often do you see people reading books these days while reading books generally does not bring profit to these platforms.
So it is an incentive for these platforms to dissuade you from reading books by giving you the most exciting addicting stimulating type of content. It makes it possible to pull you away from reading these books.
Then after a while, you find yourself losing interest in books. Because they seem boring compared to some entertaining youtube video.
All of this is the machine learning algorithm at work. It is figuring out what type of content to deliver to you. Moreover, it should have the highest probability of getting you to stay on the social media platform more often. Now you can get an idea about how this looks like behind the scenes.
A Powerful Tactic For YouTube Advertising
People out there are not out there thinking about how to trick everybody. There is no devious deceptive intent out there. People are just trying to maximize profit for the company, and so our promotions were generally based on how much revenue how much profit you can bring into the company. You have to implement the same strategy.
Here’s Why You Should Go For YouTube Ads
About time spent on the social media platforms we would measure how much time you would spend on the apps. It also matters how much time you would spend watching videos.
And then try to bring that up just a little bit and if you could bring it up. Even say one percent that would be massive. It would be a huge huge impact and so other teams are optimizing. For every last 0.1 one percent that they can keep you just a little bit longer on the video-sharing sites.
We have some of the smartest people in the world with the world’s most sophisticated algorithms. With access to hundreds of millions of dollars in funding they keep you to stay on these apps.