The main purpose of the landing page is to attract potential buyers and motivate them to take a particular action. In other words, a landing page is a single-page website that is mainly designed to generate leads. Thus, It must have something that can hit the viewers right off the bat. The landing pages serve four main purposes. 

  1. Boost up the sales and help you in generating revenue by direct customers.
  2. Help you in growing the list of subscribers.
  3. Promote new products or services. 
  4. Track the analytics and insights through lead-generating forms.

Let’s study the creation of the landing page in detail. 

Creation Of An Attractive Landing Page

In the upcoming lines, you will get to know about the essential elements that you should consider while designing an attractive affiliate marketing landing page.

Create Effective Headlines

The headlines reveal a lot about the content of the page, so they should be extraordinarily eye-catchy and concise. A perfect headline should not consist of more than 60 characters. The headline acts as a “hook” that hits the viewers right off the bat and keeps them engaged for more. 

Your headline determines whether you are going to catch the visitors or lose them. When you cannot engage them for a few seconds, how can you expect them to buy using the call-to-action buttons and lead-generating forms? 

Here you may want to ask:

What should I add in the headline?

The answer is this question is quite obvious. It should contain the main purpose of your page and clearly tell the viewers what the page is about. In case of affiliate marketing, it should be clearly telling what the products are all about. 

Make sure to use the problem-solving strategy to your headline, which means the headline should reveal how it can solve the particular problem of the people in a very short time. Having a sense of urgency and persuasiveness will give your affiliate marketing landing page a big SEO boost. 

Use Strong Calls To Action On The Landing Page

Well, it is no secret that calls to action are the most important buttons of the landing page, and no one can imagine the existence of a perfect affiliate marketing landing page without these buttons. These buttons serve as the direct connection between your products and the clients. If the content of your landing page is good enough to inspire the readers, they will directly purchase the product using the calls to action buttons. 

So we can say that the potential customers immediately come to know how to take action with the help of these buttons. 

Here we are going to share some pro tips that will help you in presenting calls to action more strongly. 

  • The primary role of the call to action is to make it easy for the potential customer to take an action. So try to mention CTA at the top of the web page and use the strong and bold button for this purpose. There are various plugins in WordPress that make it possible for you to use beautiful CTA buttons.
  • The use of imagery to bring the readers towards the CTA is the proven technique to enhance the interest of the people. It is rightly said that a picture is worth a thousand words, so try to point the viewers towards the primary CTA using the power of strong visual imagery.
  • Calls To Actions are the phrases that directly tell the viewers what they should do next, so try to use them wisely and put an emphasis on the natural and actionable phrases. 
  • Your CTA should be clearly visible and should stand apart from the other headings, visuals, and images.

Examples

Some of the examples of most commonly used CTAs include:

  • Start Now
  • Click On This Link To Buy The Product.
  • Get A Free Quote Now
  • Avail The Limited Free Offer By Clicking Here.

 And many others. 

Here it is worth mentioning that you should not use words like, “submit”, “connect” or “Send”. CTA should be a phrase and not a single word. 

Focus On The Psychological Effects

An attractive affiliate marketing landing page is not the only factor that will entice people to buy your products. Everyone has one’s own choice, preferences, ideas, beliefs, and desires, and all of the factors also play a vital role in triggering emotions. If your product description can impact the minds and hearts of the people, they will rush towards you. So, yes there are other ways to motivate people and one of them is focusing on the psychological needs of the people.

Pro Tips 

Here we are going to discuss some tips that will help you in targeting the emotions and ideas of the people.

  • Use the eye-catchy and emotional images that can not only speak louder than words but also impact the minds more strongly. A colorful and catchy image with a story-like description can do wonders and help you in making your brand recognizable.
  • When you take the help of prominent and well-reputed people in explaining your product, you can observe a 50% boost in your sales. So do not forget to add the quotes and experiences of the popular figures in society. 
  • If your products have won any kind of awards and ratings, make sure to mention them prominently on your site, as it will add to your credibility. 
  • Another most essential thing that can enhance the trustworthiness of your landing page is the addition of testimonials from social media clients. Add the relevant screenshots and references to promote your brand more strongly in front of the target audience. 

Now let us get to the next essential step that you should consider while designing the landing page. 

Be Real & Straightforward

When you use cartoon or stock images, it leaves a bad impression on the potential customers and they think as if you are underestimating their seriousness regarding your product or service. You are working in the real world, so you should really present yourself. People like real images, real testimonials, and reviews. If anything is fake, it will be revealed sooner or later, in one way or the other. 

As discussed earlier, people often make decisions based on emotions, so when they will come to know of anything fake about your brand, they will never even consider hearing from you. 

A study revealed that the images with real human images enhance the interest of the viewers by 20% and they feel more oriented towards your landing page. 

Retain Simplicity To Every Possible Extent

Maintenance of visual simplicity is the broad term when it comes to the design of an affiliate marketing landing page. It starts from creating a simple and easy interface to adding comprehendible videos and images that can hook the readers. 

If you are becoming too professional in the designing of your landing page, you can miss a lot. Not everyone is a professional who visits your site, and other normal buyers do not know much about the usage of complex landing pages. Being simple and cooperative is the key to your landing page’s success. 

Your key purpose is to promote your products or services and not to showcase your professional web development skills. 

This brings up the question:

How can you keep the visual element on your landing page?

Well, the answer can be a bit longer. However, we have summed up some important points that you can read below. 

  • Make the CTAs prominent from all the other words or images on the landing page. A distinct and clearly visible Calls To Action are mandatory.
  • Visual simplicity involves the use of key elements in the most comprehensive manner.
  • It also covers the use of reader-friendly and simple language.

Do Not Forget To Add The Great Media

Though we have already discussed the importance of realistic images, we want to reemphasize on this point that you should never underestimate the power of great videos and images. 

For example, if you have a landing page about the tech products, you should consider adding the how-to video tutorials, and descriptive images that will give the people a deep understanding of how the particular affiliate products will solve their problems. 

71% of the online businesses believe that visual content does wonders and can turn out to be very engaging as compared to all other techniques. So if you use the option of using videos and images well, you will find a chance to excel in the world of business.

The best part?

If you have the right video and images on your page, you no longer need to add too long branded copy. The videos are self-explanatory. 

Creation Of The Click Funnel

The term click funnel simply refers to the series of pages or the end page that helps in the conversion of the potential buyer. The web pages that you use to sell the products are basically clickable and bring the user to the ultimate product purchase. 

In Conclusion

 A perfect landing page is not about bringing new visitors, but also about retaining customers. The use of video(s) is mandatory for the success of your brand. If you are still confused about the best process to design an affiliate marketing landing page in 2021, you should immediately implement the above-mentioned technique for your affiliate marketing landing page and then see the magic.

By the way, which of the following techniques appeal most to you?

Maintenance of visual simplicity or creating effective headlines?

Either way, do a quick comment right now and share your ideas with us.