If you are only focusing on Facebook and Instagram, then probably you are missing a lot of chances to excel in the field of online marketing. Using Google ads is a profitable idea that you should never miss.
No matter which kind of affiliate business you are running, who your suppliers are, you should always consider how you can use the power of Google ads for affiliate marekting. Just imagine how important it is to consider the ideas of the search engine when it comes to the promotion of your store.
If you are a total newbie and have never used Google ads to promote your marketing business, here is what you can do to use Google ads for affiliate marketing.
How to start with Google ads for affiliate marketing?
If you have not already set up your account on Google and want to know how to proceed, the first and the major step is to proceed with the installation of the Google Remarketing set up on your website. Moreover, you will also need another helpful tool that is known as Conversion Tracking. As the name indicates, these tools will help you out in learning about how you can see whether or not you are getting any conversions.
However, if you are still confused on this subject, we recommend you to go to Google’s help center and seek out the help of the Google Professionals.
Know about google shopping
Google shopping is a kind of a campaign that you can use as the easiest and the quickest method to use for the promotion of your new site including the affiliate marketing.
If you want to take the benefit of this feature, you should register for the Google merchant account first. The best part about the Google ads is that you only need to provide the basic information and google creates the ad on its own.
In simple words, you do not need to design the google ad, instead, you only fill out the form that clearly describes the purpose of the ad as well as the content that you want to add to your site. And then, Google will create the ad.
This is a superb option for those who do not have any knowledge about ad creation but still want to run ads with minimum investment.
What is the benefit of running Google Shopping campaigns?
It is no secret that if you run the shopping campaign, you become the top preference of the potential buyers. Though it will not bring you bulk orders at once, it will help you in building up a strong reputation in the market that will always keep you on the top.
It is due to this reason more than 50% of the affiliate marketing run shopping campaigns to get exposure and find potential customers.
It is particularly helpful when you are a beginner and very few people know about your affiliate marketing business. With this option, you will be able to get some exposure quickly that will help you in building a long-term reputation.
Is running only shopping campaigns enough?
Well, most people want to know whether or not it is helpful to run the shopping campaigns. It is a very useful option for anyone who wants to get more and more visibility by increasing the traffic on the site. But here it is worth mentioning that running shopping campaigns is not enough especially when it comes to increasing the conversion rates. As a result of running the campaigns, a massive audience will land at your and see your products, but very few people will make the purchase.
Though there are very strong chances that you will get the sales as well, however, experiences of the affiliate marketers regarding the shopping campaigns reveal that if you want to get the constant sales, you should do something more than the mere running of campaigns.
Branded Search Campaigns
This is another simple Google campaign that helps you in bidding for your own company using keywords that are very similar or close to the Google Search Intent. For this purpose, you use the relevant, exact, or broad matches to find out which combination can be perfect for your brand’s exposure.
For example, if your brand has the name “Awesome Black Shoes”, you should look for the variations like
Awesome Black Shoes
Reviews On the Blac Shoes
Where to buy Awesome Black Shoes
Awesome Balck Shoes Price, etc.
Now you can easily understand that in these campaigns, you make use of the exact and the related keywords that are often the name of your company or website and use the variations according to the Search Intent.
Should I still run branded search campaigns even if my site is already showing on the google search results?
It is the most common question that people ask after completely optimizing their site and working on its ranking. Well, here let me tell you that there are a number of reasons why you should still opt for the branded search campaigns and how they are worth every penny. Showing up in the Google search results is not enough. You also have to maintain your dominance over the competitors and make the people feel that you are the best one. Your appearance in both organic search results as well as in the branded search will enhance the google listings on your site. In this way, this type of campaign will help you in building a strong, long-lasting, and competitive impression over potential buyers. With this option, you not only come at the top search results but also get the competitive edge over the others.
Find What People Are Actively Searching In Your Niche
When you start bidding on relevant, narrow, broad as well as the phrase match terms, you get to know what people are actively searching about your brand. It gives you a clear idea of how you should optimize your content and use the relevant keywords more effectively. If you are missing on this part, you may lose a lot of chances to excel in your affiliate marketing. The best part is it also gives you an idea of what kind of things and steps you should take to keep your major affiliate products in front of the people and make a clear impact.
If you are bidding on your site and are not giving enough importance to this subject, there are strong chances that your competitors do the bidding and take an edge. It can also impact the organic search results and it is quite possible that your competitors will get the number#01 position on Google.
In short, it will never be a wise decision to neglect this idea because it is extremely important to bid on your company or website and understand what people actually want from you and how they search for your affiliate products.
Competitor Search Campaigns
Keep in mind that you are not the only one who can bid on your own search terms, your competitors can also do the same thing. So we can say that when you bid on the search terms of your competitor, it is called running the competitor search terms.
Here you might be wondering,
Why is it so important to run competitor search campaigns? Why do my competitors are bidding for my search terms?
Well, the answer to this question is quite tricky. First of all, the competitors want to know what is something that people are most actively searching for your site. After they get to know about it, they also start focusing on the same keywords and want to appear in the search results for the same search intent.
This seems like remarketing to your list.
But do not worry, you can also do the same thing. If you are vigilant enough and keep on bidding on your competitor’s list, you always have a clear idea of which keywords your competitors are ranking and what you can do to appear in the same results.
So, when your competitors are doing separate searches on your search intent, you can also proceed with branded search and remarket each others’ keywords.
Dynamic Marketing Campaigns
In this type of campaign, you make use of Google’s Dynamic Product listing ads feature. The main purpose of these campaigns is to show your affiliate products on the Display network that will definitely help you in getting an edge over the competitors. It is similar to the Facebook Dynamic products ads for remarketing.
Well, let’s make it simple.
We call it remarketing because people keep on watching your products on the Display Network that they have already seen on your site.
Well, if you want to know how to get started with this process, you should simply set up the Google merchant account and proceed with the Dynamic Marketing Campaign options.
Final Verdict
With Google, you can proceed with a lot of Ad strategies but here in this article, we have tried to inculcate the most effective and the most commonly used Google ads foraffiliate business. They do not only save you time and money but also help you in generating some handsome revenue.