Many businesses of different kinds use blogging to make long-term clients and have connections with their audience to help their business grow well. Starting a personal blog is also a great way to earn money for individuals who want to make a living with writing, or it can as well be done as a part-time job.

Building a proper audience is one of the most difficult challenges that businesses face. But for a blogger, it’s reversed. As a blogger, you start it by building an audience by putting in such content that can catch the target audience’s eye, and only after that, do you explore how to monetize the traffic.

Blogging is easily managed if it is done as a side hustle, but if you want to learn how to start a blog and get paid, it might be more complicated. As a blogger, you have many creative ways in which you can generate income through it. You have to be strategic about starting a blog with no money and setting it up so well that you can earn through it.

This guide has been set up personally to help your know how to start a blogging business. I will help you to know how to write a blog for your business or make blogging a business itself.

While this guide is to help you to set up a blogging business but also to help those who already have a running blog.

But first, let me tell you more about blogging.

 

What is a blog?

A website that contains content and usually focuses on one specific topic, which is added regularly, is called a blog. The blog is not like other publications or articles. It contains a personal tone and makes the audience feel more connected.

There is a fair share of reasons to start a blog. Following are a few of the reasons to start a blog.

  • To share your interest or opinion in front of the public.
  • To teach any talent you possessed to interested people.
  • To build an email list.
  • To develop your brand as an expert.
  • To sell your product or services to the audience.
  • It can as well be the combination of all the above reasons.

Although blogging is a commitment, it is very fulfilling as well mostly when someone completely unknown consumes and likes your content.

It doesn’t matter if you publish posts regularly, weekly or monthly, but you need to be consistent about how often you publish; the quality of the type of content you publish is of much importance.

 Bloggers often do not get results right away. So you need to have a lot of patience if you want to go down the path of a writing career. You have to stay motivated and keep your mind open to your plans and new ideas as well.

 

How to start a blogging business?

Getting started with blogging is straightforward. The difficulties arise when you always have to give time and search for new ideas.

If you are thinking to start a blog with the potential for it to become a business, you have to break down your process into the following steps:

  • Pick a specific niche in which you are interested.
  • Choose a blog and a domain name for it.
  • Choose a blogging platform like Instagram, WordPress, etc., and a template.
  • Find a method for your blog to make money.
  • Get people to read your blog consistently.
  • Come up with a good publishing strategy.

In the blogging business, you need to have an entrepreneurial mindset rather than thinking like a blogger. You are not just writing here. You are creating a business. It would help if you kept a learning mind to make this venture profitable.

 

Pick a ‘niche.’

There is a whole new world of content on the internet. So it can be a bit difficult to choose a niche that can bring in many readers. With so many content creators out there, it is challenging and not easy to compete. Two ways can help you to stand out in a better light.

  • Choose a specific niche to keep your focus on.
  • Create such content that has something different about it so readers can not easily find it anywhere else.

You have to pick out such a niche that will be deep so you can come up with better content and post it regularly. Updating your blog is very necessary. Do not choose such a niche from which you might run out of ideas, and it is challenging also.

You can do this in a number of ways, which are:

  • Focus on a specific location (e.g., California )
  • Focus on writing on a specific segment within a broad category (e.g., not just recipes, but vegan recipes)
  • Deliver your content in a unique style or voice. like humor
  • Compete with quality. Have depth in your posts on any topic which no one else is willing to do.

 

Choose a blog and a domain name for it:

When you are done with choosing your niche, get yourself to consider buying a domain name. You can as well search for a hosting company that can help you find available names.

When looking for a domain name, search for the names that are easy to type, are catchy and are not taken by any other company.

Until and unless you are building up a personal blog or a portfolio, my advice would be not to use your name as a domain. You can be the face of your blog even without your name in the URL. Coming up with an app domain name for your brand is much more comfortable, and it gives your brand identity of its own.

While you are at choosing a domain name for your brand, aim for the following things.

  • It is memorable
  • It is fun to say
  • It is easy to spell
  • It’s unique

The right brand name will make a quite memorable impression on your readers.

Choosing a name for your blog might be tedious, but it allows your targeted audience to know what to expect from your company.

 

Choose a platform and a template for our blog:

Before writing your first post for your blog, you have to set up a blog hosting and content management system. Many bloggers get stuck because they are unsure which platform to spend their time and invest their money on.

Many platforms can help you share your post and grow your business, such as Blogger, Instagram, Facebook, WordPress, etc. 

You can access it through Tumblr or mediums as these websites are free and give you a wide audience range. There is no need to build up or own a blog to use these free websites. 

Once you are done with selecting a platform, you need to look into themes. A theme is just a layout feature or a template for your blog posts.

Find a method for your blog to make money:

There are many different methods through which you can earn money. Some of these methods are as follows:

  • Selling physical products: you can sell products that align with your audience, whether it’s t-shirts or a sauce.
  • Selling digital products: digital products like resumes, photos, or designs that you create once and can be sold again and again.
  • Selling services: you can easily earn through selling services such as writing, consulting, design, or other hobbies that make money.
  • Publishing a book: you can sell a book as a physical or a digital product.
  • Joining an affiliate program: you can do that for another brand, as in Amazon, and earn a commission each time you sell their product
  • Selling subscriptions: you can sell subscriptions that are powered by different platforms.
  • I am doing paid reviews/promotions for brands.
  • Launching and promoting a dropshipping business online

 

Get people to read your blog consistently:

Mostly as a blogger, you think about collecting an audience once your blog is up and running. But as a business blogger, you have to think about the traffic before you even launch. If you don’t do that, your graph of people coming to your blog will go down every day and cause you a failure.

Some of the methods of planning for your blog’s growth and getting the most out of every post you create are:

  • Start collecting emails as soon as possible
  • Set up your social media strategy
  • Reduce, reuse, and resurface your content
  • Understand analytics to understand your audience

If you want constant traffic on your blog, put these above methods into use.

Come up with a good publishing strategy:

Have a pre-planned schedule if you do not want your blog to be a mess. Look into evergreen content ideas. Plan your post for a month. Be consistent on your schedule so that your audience knows when to expect new content.

Conclusion:

If you want to know how do you start a blogging business? This well-researched article is the right choice for you. Following are the steps to follow for starting a blog.

  • Pick the right niche that you can quickly write about
  • Get a domain name and a blog.
  • Choose any platform of your choice and a template.
  • Find a method through which you can earn
  • Get the audience to read your content regularly.
  • A good publishing strategy.