After you have firmly decided to create the website, now the first and the most important step is to choose the domain name that is more different and unique from the competitors. For this purpose, you can search for the competitors on the search bar of Facebook and search engines, and proceed for the name that is totally different and more enticing than the competitors. 

You not only need the domain name for your websites, but your social accounts need a perfect name as well. though it may seem quite challenging and tricky to find the short, compact, and highly customized domain name, however, you can take the idea from competitors and then choose your domain using your creativity. 

Use Keywords

The importance of keywords can never be denied when it comes to choosing the right domain name. There are two basic functions of keywords.

  1. It helps Google to know what topic you want to rank for
  2. It is precisely according to what people are searching.

SEO uses the keywords to make the topic searchable in the top search results. So we can define keywords as:

“ They are phrases or words, and are responsible for bringing organic traffic on your site.”

So a unique word or set of words that you should use for your domain will be the right keyword for your website. 

Bear in mind,

If you want to start a blog, and buy the domain, the first step is to learn about keywords. 

Let’s know more about the basics…

You may have received a lot of advice for the proper usage of keywords and their role in SEO. But believe me, for beginners, it is a bit confusing.

So, let me give you an example.

 The concept of keywords can be easily understood when you look at the analytics of famous bloggers.

If you are a blogger, you may have experienced that you are getting maximum traffic from 5% of the posts? So, why do some posts get incredibly great traffic?

The answer is hidden in the above discussion, so it is that these few posts get ranked and exactly targeting the right users, and appearing in the top search results. 

Types Of Keywords

While discussing keywords, it is important to define these two terms.

  1. Long Tail Keywords: These are the keywords that consist of three words or more. They can be small to complex phrases e.g. 8 proven ways to earn money online, 6 killer ways to lose weight in 4 weeks, etc. They are more specific and clearly describe the main theme of the article.
  2. Short Tail Keywords: They are less specific and are only 1-3 words longer, e.g. what is Rainbow, Lose weight, jobs, etc.

Usually, long-tail keywords are more good for SEO and can bring highly targeted traffic to your website. However, while choosing the domain name, only one or two short tail keywords are enough. 

Retain The Brand Identity In The Domain name

Every company has a set of different elements and strategies that sets it apart from others and helps the company in building a unique brand image in front of potential customers. This overall picture of the brand that immediately comes to your mind whenever you heard about it is called the brand identity. It should also reveal in your domain as well. 

The term branding is different from brand identity in the sense that branding involves the series of actions that you take to set a unique brand identity of your brand. So your brand identity must show up in some way in the domain name.

Digging a little deeper will give you a clearer idea. 

Just imagine as if you are a high school student. Teachers and other students will not recognize you until you do not portray your uniqueness in front of them. To maintain a particular identity, you will need to focus on the cultivation of an impression. For this purpose, you can get the top position, or learn to deliver speeches in the competitions, etc. 

So the example of the domains for the tech purposes may include:

Thehighschool.com, Teachingtech.com, elearningbasics.com, etc. 

So when you have something that makes you look distinguished and apart from others is your identity. 

I hope everything is clear now. 

Keep Your Domain Name As Short As Possible

Though, you may have seen a lot of websites with long domain names, but the fact is, the trend of long domain names has gone away. Now Google’s algorithm supports the websites with smaller domain names. A compact, precise and concise domain name is something that is not only memorable but also makes it easy for people to share and search on Google. 

Some Pro Tips That Will Help In Choosing The Domain Name

The first and the most important step in the selection of the domain name is that you should know who you are, what your mission is, and what you actually want to present to the world as a brand. If you have any kind of ambiguity and unclarity in your mind, you cannot proceed for the right domain name. 

If you want to get a more clear idea of your vision and mission, it is better to ask yourself a few questions. 

  • What are your products?
  • What gives you an edge over the competitors? Do you have something unique that your competitors do not have?
  • Why did you start this business?
  • If you are given just three words to describe your brand, what would you say?

Etc.

Then use these ideas to implement in choosing the right domain name for your brand.

Final Verdict

Choosing the domain name is not as easy as you may think. However, it will demand a bit of your time and effort, but will benefit you in the end. Make sure to research deeply and find out the unique names that do not resemble the competitors and can make you stand out among them. 

If you are still confused and want to know the right domain name for your website, make a quick comment right now and share your ideas with us.