If you want to do the SEO of your blog, you should learn about the usage of the right keywords first. In this article, we will guide you about the Search Engine Optimization techniques that you can use on your blog to make it google-friendly and reader-friendly.
The importance of keywords can never be denied when it comes to SEO. There are two basic functions of keywords.
- It helps Google to know what topic you want to rank for
- It is precisely according to what people are searching.
Do you know 95% of the businesses give special importance to SEO in the online marketing of their products or services?
Another estimate reveals that 80% of the people ignore sponsored search results and give importance to organic searches.
So SEO is the surest and inexpensive way of online marketing that is trusted by everyone.
Want to know more?
Let’s dive deeper.
What Is SEO Stands For?
SEO stands for Search Engine Optimization.
Basic SEO Concept
It is all about optimizing a website and improving its ranking on the search engines. If your website appears at the top search results, it is called SEO optimized and you can enjoy a lot of exposure to your brand.
In other words, SEO optimization of your website content helps in the promotion of the website and brings a massive organic audience.
How SEO Works?
SEO Optimization of the content involves the use of various techniques to boost the ranking of the website, such as
Creation of the unique design and development of the website
Optimization of the content based on the search intent of the people (the keywords people use to search something) and the search engine’s algorithm (i.e. how the search engine works and what type of content can rank well).
Improvement of the volume and quality of the traffic that should come directly through the search engine, etc.
What is On-Page and Off-page SEO? How To Do SEO Of Your Blog?
You may have heard about the two well-known ways of Search Engine optimization. Let’s have a look at them and see what’s the difference between both.
On-page SEO: It involves the right keyword selection, putting the keywords in the right place, using them in the headings, and giving appropriate title to every page.
Off-page SEO: When you work on backlinking, link sharing, guest posting, increasing link popularity by submitting open directories, etc, it is called off-page search engine optimization.
What Is The Role Of SEO In Marketing?
No one can deny the importance of SEO in the ranking of company websites. When you’re found on the 80th page of search results, no one is going to consider your brand.
What happens next?
If your potential customers can’t find you, how can they purchase from you? So, let’s see in a bit of detail the role SEO plays in marketing your business.
Brand awareness
When your website ranks top on Google, more and more people come to know about your products and services. With time, it incredibly increases the recognition of your brand and improves brand awareness.
It further encourages more visitors to purchase your products and services. As a result, you can surely end up with mind-blowing sales.
Website User Experience
According to the latest Google update, websites with higher user experiences will rank top in the search engines. If you produce high-quality content and provide unique services, Google will automatically rank your site on top.
Mobile-friendliness Of Website
SEO makes your site mobile-friendly that opens in smartphones with the proper interface.
As we know, in 2020, most people prefer using phones for exploring content and other online products and services. So once people start visiting your site using mobile phones, it will be the biggest marketing strategy you’ve ever experienced.
SEO Tools For Effective Online Marketing
There are a lot of paid tools out there that can do the SEO analysis for your website. But don’t worry, free tools are also available.
As you understand that SEO is very important for your marketing strategy, so looking for paid tools is also not a bad idea.
So, let’s have a look at both of them.
Free Tools
Google Search Console
Google Keyword Planner
These tools help index your pages, manage the security issues, and ultimately ranking your site. Moreover, you can also find plenty of free keywords to target on your website. So, use these tools for the above-mentioned purposes.
Paid Tools
Moz
SEMrush
Ahrefs
Paid tools provide you with a wide variety of services and help you to increase your traffic, rankings as well as visibility.
SEO works by increasing the inbound sales and you have to spend less time in email marketing, calling and requesting others to look at your website or services.
What Is Keyword In SEO
SEO uses the keywords to make the topic searchable in the top search results. So we can define keywords as:
“ They are phrases or words, and are responsible for bringing organic traffic on your site.”
If you want to start a blog, the first step is to learn about keywords.
Let’s know more about the basics…
You may have received a lot of advice for the proper usage of keywords and their role in SEO. But believe me, for beginners, it is a bit confusing.
So, let me give you an example.
The concept of keywords can be easily understood when you look at the analytics of famous bloggers.
If you are a blogger, you may have experienced that you are getting maximum traffic from 5% of the posts? So, why do some posts get incredibly great traffic?
The answer is hidden in the above discussion, so it is that these few posts get ranked and exactly targeting the right users, and appearing in the top search results.
Types Of Keywords
While discussing keywords, it is important to define these two terms.
- Long Tail Keywords: These are the keywords that consist of three words or more. They can be small to complex phrases e.g. 8 proven ways to earn money online, 6 killer ways to lose weight in 4 weeks, etc. They are more specific and clearly describe the main theme of the article.
- Short Tail Keywords: They are less specific and are only 1-3 words longer, e.g. what is Rainbow, Lose weight, jobs, etc.
Usually, long-tail keywords are more good for SEO and can bring highly targeted traffic to your website.
Importance Of Keywords From SEO Perspective
If you want to make your blog post “SEO Optimized”, the first step is to find the right keywords for your post.
The process of finding an appropriate keyword for your blog posts is known as Keyword research.
There are various paid as well as free tools that can help you in this matter.
Google Keyword Planner: Free tool
SEMrush: Paid tool
A Quick Tip: You can also find keywords when you type the relevant keywords on Google and see all the search queries that appear below. This is the easiest and highly reliable way of finding the appropriate keywords.
For On-page SEO optimization, it is crucial to add the keyword in the meta descriptions, headings, and meta titles.
How can you do this easily?
There are various plugins like Yoast SEO, that help you to write SEO-optimized content by adding keywords in the title and meta description.
Conclusion
Focusing on the above-mentioned points will help you in learning how to do SEO for your blog. So we recommend you to practically implement these basic SEO strategies if you want to excel in the blogging business.
In the end, let me tell that you should never forget about the backlinks and other linking technique to enhance the ranking and SEO of your blog.