Dropshipping is a business model that allows you to operate your shop without even the need to keep inventory. If you’ve made a sale, your retailer can send your goods directly to your client from their warehouse. You’ll never have to think about the goods getting packed, wrapped, or delivered again.

Whether you’re dropshipping or not, marketing is critical to your success. With this in mind, the explosion of different marketing channels and strategies in recent years has made it difficult for a dropshipping company to keep up and fully soar. These popular marketing tips will ensure that you are well-prepared at every stage of the shopper’s purchasing process.

Without further ado, let’s get started and see how to grow your dropshipping business. 

Add consumer feedback, scores, and testimonials to the website to improve loyalty

When you run a drop shipping website, customers are likely to be cynical at first regarding the nature of the goods you’re offering. This is why using consumer feedback, scores, and testimonials in your online store will help you gain visitors’ interest. New guests would be eager to see what prior customers have to suggest for a commodity due to product feedback. It will inspire a prospective customer to complete a transaction by doing so. Dropshipping shop owners on AliExpress, for example, usually take a screenshot of a customer’s reviews from their supplier’s store and then post it on their website. 

Using Facebook/TikTok advertising to fulfill the advertisement goals and budget

In the upcoming lines, you will get to know about how social media and video sharing platforms can help you in reaching your business goals and grow your dropshipping business in no time. 

it is a fact that, in this modern era of modernism and advancement, you should be well-aware of the importance of advertising on various platforms that are getting immense popularity among the people. 

Advertisements on Facebook

There are over 2.01 billion monthly active Facebook users worldwide as of June 2017. Although, above the sheer volume of people who use Facebook, also dropshipping entrepreneurs adore the amount and variety of data it gathers. This ensures you can attract the best demographic with your advertisements with as much precision as possible. Based on the target demographic, aim, and budget, Facebook Ads may be highly customized. You can configure the format of your advertisements as well as where they show, like Instagram, Viewer Network, Messenger, and the newest site, Workplace. It also helps you to monitor your advertisements and monitoring their success all from one advertisement site.

Use TikTok To Grow Your Dropshipping Business

TikTok advertisements in addition to Facebook ads, drop shipping sellers now have another choice for promoting their brands: TikTok ads. With over 500 million active users worldwide, TikTok is quickly becoming the next hot spot for advertisers looking to generate substantial revenue. Even with a smaller ad budget, TikTok delivered significantly more clicks and impressions than Facebook.

It may seem incredible at the first sight, but the increasing interest of the users in this platform has given rise to the trend of advertising on fun platforms as well. The fact is, when it comes to growing your dropshipping business, no one can deny the importance of any video-sharing platform. People love to see whatever comes in front of them, irrespective of their preferences. it is called the power of videos. They have the potential to grab your attention in one way or the other. 

Share Social Photographs to Improve Traffic and Engagement.

Online videos are projected to account for more than 81 percent of all consumer site traffic by 2021, making them one of the most commonly utilized channels of advertisement today. This is a message to drop shipping firms that they should refocus their marketing activities on utilizing video content to promote their shop or offer their goods, as this would improve brand awareness and recall. Make Beauty, for example, uses social media to share sneak peeks of how-to videos before redirecting users to their page to see the full tutorials.

Use Retargeting Techniques to Stop Sacrificing Potential Customers

On their first visit, 98 percent of visitors would not buy something. Dropshipping merchants have to face a conundrum since traffic is scarce. In this situation, retargeting will help you recover a seemingly wasted opportunity. Retargeting is a campaign strategy that relies on visitors who have looked at an eCommerce website but haven’t purchased something. Retargeting allows you to display relevant ads to users who have already abandoned your website. After being retargeted with display ads, these consumers are 70% more likely to migrate to your website.

Create a blog to help the drop shipping business get more organic traffic

Blogs are the fifth most reliable source of information on the Internet, after news pages, Twitter, shopping apps, and YouTube.

Blog marketing is a low-cost way of reaching out to a specific demographic via the medium of a blog. The biggest benefit of blog marketing is that it encourages you to expand your audience as well as your drop shipping company’s visitors and sales. You should also use your blog’s material to inspire previous fans to come again. Although, perhaps most importantly, one of the most important features of blog marketing is to boost SEO ranks. Search engine optimization (SEO) is a collection of strategies for increasing organic traffic to a website. The more SEO-friendly your blog posts are, the higher your website would show on search engine results articles. People are more inclined to notice and hear about your dropshipping business if you have a high ranking.

Identify Where Your Niche Hangs Around Online and Then Join Their Group 

A niche is described as a group of people who share a common interest. Any drop shipping business should have a distinct focus. When deciding where your niche congregates, such as Facebook groups or forum forums, use this to your advantage. Once you’ve discovered these networks, join them, and see what your prospective clients are talking about. You may act as an ambassador to quietly promote or introduce the dropshipping business or products. Through acting like a real person, you can establish yourself as an expert in that niche. You’ll even advertise the shop on the Facebook page of the party. If you’re a shoe drop shipping business, for example, send footwear inspiration look books. Demand that they are placed on the community’s page, along with a link back to your store. 

Turn guests into subscribers by using tempting email pop-ups. 

Within the first 15 seconds of visiting a website, 55 percent of visitors leave. This is why obtaining email addresses from guests is such an essential move in the lead conversion phase. However, in order to effectively turn travelers into consumers, you must employ a marketing plan that allows them to do so. 

Why not use a pop-up email to persuade them to join the mailing list? Once you have their email addresses, you can nurture those leads with a series of email marketing contents to bind them with your dropshipping business and finally drive them to purchase.

Here comes the role of behavioral marketing in the picture. 

you should give special importance to the email addresses of the recurring customers and send them personalized emails. Behavioral marketing is all about getting loyal customers, who keep on boosting your online sales and seem to be with you for as long as possible. It’s all about building trust using the tailored, personal as well as relevant interactions. 

Research by McKinsey reveals that an 85% increase is observed in the sales of the companies that leverage customers’ data. 

It should be part of your business strategy to figure out your regular customers, interact with them via emails, and make them feel special. No other competitor can sway them easily once they turn out to be loyal to you. 

A personalized reminder or a newsletter can change the way your clients think. Make them feel that you have truly missed their presence and want them to be with you again. Chase your customers and encourage them to think about your brand once again!

Some Pro Tips To Grow Your Business

Here are some practical tips to achieve this milestone.

  • Ask your customers to share their experiences related to your brand, and give them a chance to share their precious opinions through your social media posts, so other people will also be able to benefit from the recent dine-in experiences of the current customers.
  • Whenever you get a new online sale and find a new customer, immediately send prompt emails, introducing your mission and warmly welcoming the newbies. To obtain customer loyalty, we highly recommend sending him special discount offers and specific free deals for the very next visit. It will encourage the newcomers to try your brand again and again and keep on finding out what you have for them. 
  • Behavioral marketing is all about timely interaction with the customers. So ask your clients about their special dates like birthdays, and never forget to wish the special occasions to your returning clients. 

Final Verdict

Now you have read about “How to grow your dropshipping business”, it is time to implement these techniques and see the boost in your sales, and ultimately in revenue. Dropshipping business is all about doing something more than what your competitors are doing. So, go the extra mile if you want to crush your competition. 

By the way, have you ever used any of the above techniques to grow your dropshipping business? How do they impact the overall sales?

Do not forget to share your thoughts and experiences with us.