Running Facebook ads does not require a huge marketing budget and new dropshipping businesses can easily go for this option. Advertising on Facebook is the most authentic way of paid Facebook marketing. It gives you the option of choosing the custom audience.
Want to know the interesting part?
You can run Facebook ads even with $1 and can gradually increase the budget if paid Facebook marketing turns out to be beneficial for you.
By finding the people of matching interests and hobbies, you can also create a custom audience. It is also possible by selecting the interests of the people and post-boosting options.
Just like other businesses, you can also make use of Facebook ads to promote your dropshipping store.
Focus On SEO Optimization Of Your Facebook Business Page
Populating the company and brand information on the Facebook business page is not enough. Just like Google, people also search Facebook to look for various products and services. To enhance your reach, you should use the right keywords that match the search intent of the potential buyers and closely match with the way people do search for your brand.
Make sure to give maximum information about your company on your Facebook page such as the addition of address, phone number, email, product description, etc. it will boost up your ranking and you will start appearing in the local searches.
Here is the pro tip for you.
Add the clickable buttons on your page, so people can directly message you, call you or visit your website as soon as they land on your page and click on the button.
Why running Facebook ads is important?
Running Facebook ads does not require a huge marketing budget. Almost all small businesses especially the dropshipping business can easily go for this option. Advertising on Facebook is the most authentic way of paid Facebook marketing and gives you an option of choosing the custom audience. As a drop shipper, you can target the US audience to get connected to the relevant buyers.
Want to know the interesting part?
You can run Facebook ads even with $1 and can gradually increase the budget. You should do this only when paid Facebook marketing turns out to be beneficial for you.
By finding the people of matching interests and hobbies, you can also create a custom audience by selecting the interests of the people and post-boosting options.
What Should a Facebook ad Include?
- The first and the most important thing that you must include in your Facebook ad is the Well-targeted audience and their segmentation. The dropshipping business is all about reaching out to the right set of people that can buy products from your online store and provide you with a positive rating.
- People always prefer the visual content and even keep on watching ads that do not matter much initially. So, you should focus on strong visual content including videos and high-quality images from Canva or alike. Canva is one of the wonderful platforms where you can get access to a lot of templates available for free. However, the free version of Canva is also available that you can purchase to proceed with diversified images.
- Use a Multi-Product Carousel whenever you go for Facebook ad marketing. It is helpful for you if you want to proceed with your business effectively and want to bring more and more products in front of the people.
- Facebook Offers and giveaways are some of the biggest reasons why people see these ads. So you can also offer various giveaways and give people a chance to take advantage of these offers.
- While displaying the Facebook ads, you have selected the target audience, right? Well, now it is time to target a price point.
Now we are going to discuss some very important points that are particularly related to the use of Facebook ads for your dropshipping store.
Let’s see what’s a catch!
Stop Selling! Not every ad is about Sales
Very few people know this. It is a common perception that every ad is intended to sell something. As a drop-shipper, you must possess excellent marketing skills that do not give people any clue that you are going to sell something. And yes, it is also a fact that every ad should be merely focusing on sales, sales, and sales.
Believe me, people get bored when they see a lot of ads that want to sell.
You do not need to sell something always. Sometimes, use the power of ads to reach out to people and appeal to their senses. Use the power of cheap Facebook ads to reach out to as many people as possible. Build up a strong emotional connection to build up the reputation of your company.
Let’s take an example of a brand that does not show the ads merely for selling purposes.
All of us are aware of the Foodpanda Food Ordering Company. When you will see the ads, you will come to know that they do not focus merely on selling. Sometimes, they just ask you to cook homemade foods and all that stuff.
Call-To-Action Lead for Customers
Well, it needs no explanation of how much it is important to inculcate the call-to-action phrases in your Facebook ads. It gives the people real ease to directly land on your website and make the purchase right away. It is due to this reason more than 80% of the businesses incorporate CTAs in their work and get the sales directly into their sales funnel.
To motivate you further, more than 70% of the American youth search Facebook to find out the things that they need to buy.
Target your website viewers and build communication with them through emails
To increase the engagement of the current customers, and convert them into lasting loyal clients, is possible only with behavioral marketing. When customers find out you are presenting something that matches their interests and focuses on their personal choices, they start responding in a way that will bring more online sales.
Let’s make it simpler.
If you intend to boost your online sales using behavioral marketing, then consider sending emails to the recent clients using their browsing history, recent searches, time zone, food preferences, and location.
Remember that these emails should be hyper-relevant and behaviorally-targeted, and should not turn out to be generic.
Behavioral marketing is all about getting loyal customers, who keep on boosting your online sales and seem to be with you for as long as possible. It’s all about building trust using the tailored, personal as well as relevant interactions.
Research by McKinsey reveals that an 85% increase is observed in the sales of the companies that leverage customers’ data.
It should be part of your business strategy to figure out your regular customers, interact with them via emails, and make them feel special. No other competitor can sway them easily once they turn out to be loyal to you.
How running Facebook Ads is cheaper?
How many local people know about your website when you do not use any kind of Facebook marketing tactics?
If you cannot positively answer the above questions, you are missing something very important. Do you know why small business owners get confused about all this? Is it something costly and unaffordable? Certainly not!
There is a big misconception that marketing tactics are expensive. It is costly, but not when you only focus on going local. However, when it comes to investing in Facebook ads, everything goes perfectly normal,
Let’s make it clear.
As a small business owner, you do not need to pay for billboards, digital ads, and tv ads. Why?
Because you have an easy option and that is to use the power of Facebook to reach out to as many people as possible.
Benign the world’s largest community, Facebook is the platform where you can start posting ads without even paying $10.
Thus, whether you are looking for local or traditional advertising, using local marketing tactics is always affordable. For this purpose, you can advertise or partner with local organizations, schools, colleges, banks, and offices. Make sure to target almost all the considerable nearby places that are within your reach.
Final Verdict
Facebook ads definitely work for dropshipping because Facebook is the world’s largest platform with a very large user base. Neglecting this option means that you are missing a golden chance to reach out to the global audience in the most cost-effective manner.
Instead of wasting your time and money on TV ads or anything like that, you should give a chance to Facebook marketing and see how things can work for you.
In this article on the use of Facebook ads for the dropshipping business, we have tried to cover all the basics related to advertising your dropshipping business on Facebook. However, if you have not used the Facebook advertising options before, and various questions are still popping up in your mind, make sure to contact us, and we will help you out.