The good news is that,
You can easily learn the basics of native advertising as it is something that you can commonly observe on websites, social media platforms, and apps. Rightly done native campaign can bear fruit faster than you think.
Excited? Want to know more?
Read this ultimate guide to know what is native advertising, what are its types, and what display strategy you should follow to create a strong online display campaign.
Let’s dive in.
What Is Native Advertising?
Display advertising involves the use of various text-based or graphical ads to attract the audience of a website, social media platforms, and other digital mediums to deliver your message effectively to the target audience and motivate them to take a particular action. In native advertising, you main goal is to et the leads from the local community.
The display ads are often made using images, text, videos, or even HTML5 animations that will encourage the users to take the specific action.
Display native advertising campaigns can be based entirely on text-based as well. However, it is up to you to make these ads visually attractive and enticing for the ideal audience. The presence of rich media elements and the use of strong call-to-action words are some of the factors that decide the effectiveness of native ad campaigns.
Types Of Native Ads
Display ads come in several shapes and sizes. You can choose the desired relevant size based on your unique advertising goals. For example, if you want to proceed with the display native advertising using Google Adwords, you can opt for the wide range of display ads.
Some of the other forms of native ads include:
Banner Ads
As we know that banner is something that appears at the top of the main page of the website or a youtube channel. So the banner ad simply means the type of display ad that appears at the top of the website’s screen in a “banner” format.
The Amazon Prime Ads are often banner ads. From this example, you can easily understand what kind of selling goals you can achieve
Interstitial Ads
You may have seen the ads that cover the whole screen and appear as web pages. So before you are redirected to the original page, the interstitial ad automatically appears on your screen and tries to motivate you to take a particular action. All of us have seen this kind of app on our mobile screens and other websites.
Rich Media Ads
When the ad contains clickable elements along with a visually attractive image or video, it is called the rich media ad. These ads can also bring the targeted audience right to your sales funnel. These ads are the most important ad types in display advertising campaigns.
Video Ads
The power of video advertisement is not hidden. From youtube to almost all the social media platforms like Facebook, Instagram, Tiktok, and Snapchat, you can see tons of video ads everywhere. Almost all online and offline businesses are readily opting for video ads and making use of this amazing marketing technique to promote their online and offline businesses.
How does Native Advertising work?
If you are not well aware of the native ads, then you must have some knowledge about print advertising. The ads on the print media are used to deliver different types of information to the people such as
- Inform the people about something or notify them
- Try to grab the attention of the target audience and motivate them to buy some kind of product or service. The ads designed for selling purposes often have very attractive visuals and CTAs.
- Increase the knowledge of the people about the brand. In other words, some ads do not focus on selling, instead, they only serve the purpose of creating brand recognition and brand awareness among the potential customers.
So the display advertising works by attracting people from the external sources on your website by enticing them through the display of the graphical advertisement. To make it more effective for the people, display advertising targets people with particular habits by focusing on the search intent and encourages the people to click on the ad and make a purchase.
Let’s take the example of Google ads to understand how display advertising works.
Automatic Google Ads Placements
In this type of display advertising, Google automatically searches for the websites where the display of the ads can be useful. For this purpose, it chooses the apps that relate to your business. In this way, increases the chances to reach out to the people who may be interested in your advertisement.
Managed Google Ad Placements
When you focus on the customer search trends and find the relevant business sites for the ad displays on your own, it is called the Managed Google ad placement.
If you want to entice the people with your ads, then you should take some time in deep research and buy advertising space on some other well-reputed and high domain authority sites. It is the best idea to target people with particular interests.
How To Build A Strong Display Strategy?
Without goal setting, display advertising cannot work. Just like other businesses, it requires effort and time.
According to Display Benchmarks Tool, the average CTR of display ads across all formats and placements is 0.06%. However, Retargeter set up a retargeting campaign that generated an ROI of 486%.
Goals
Here are a few goals that will help you to devise a strong brand strategy.
- It should focus on building brand awareness and top-notch recognition of the brand in the minds of the people. This milestone can be achieved when you use a strong marketing technique and display the ads so often on similar media platforms and other sites with high traffic.
- Another major and ultimate purpose of creating the display ads is to generate more and more new leads and convert them to recurring purposes.
- Display advertising is also used for retargeting purposes and enables you to interact and target the abandoned user and keep them coming back to your brand.
- Another major goal of display advertising is to nurture the leads through the buying process.
Once you are clear about your goals, you can proceed with the display advertising and the creation of powerful video, text content, or image ads for display advertising purposes.
Building A Display Advertising Strategy
You should remember a few things while building a strong display advertising strategy.
- Do not forget to test the average CTR. The CTR stands for Click Through Rate and the average CTR for the display ads is 0.06%. It determines how many impressions you get and how many people click on the ad. In fact, it is the most important step in your search engine marketing strategy.
- Explore the different targeting options to enhance the effectiveness of your display ads such as topic targeting, keyword targeting, demographic targeting, keyword targeting, audience targeting for remarketing, etc.
- You should have comprehensive knowledge of the display advertising exclusions as well. It is all about stopping your ads to display on websites where you do not want them to appear. You can also opt for the site category exclusions.
Some Pro Tips To Create An Effective Strategy
- Use the right language and sell on an individual basis. For example, if you have the shoe brand and the search intent of the people have revealed that they prefer based on style, you can choose to talk to your customers according to the style’s perspective and give them strong offers based on the style preferences.
- While creating the copy for display advertising purposes, make sure to add the sense of urgency by using strong CTAs such as “Call us before it’s too late”, “Grab this golden opportunity right now”, etc.
- To increase the click-through rates, keep on experimenting with different themes, ad sizes, shapes, and colors.
Final Verdict
Display advertising is the most important part of digital marketing and every business should consider running display native advertising campaigns. However, if you are new to display advertising, we advise you to start from the Google display ads and learn about choosing the right audiences to bring the target audience to the landing pages.
This step-by-step guide can be enough for you to know all the basics of native advertising. However, if you are still confused and want to ask questions, feel free to contact us.